Advertising and Marketing Using Social Media - Itunes

Advertising and Marketing Using Social Media Introduction iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributed to its business strategy and ability to market itself online. The method of doing business is rather integrative such that it reduces the costs usually incurred in operations. This report explains the iTunes advertisement strategy and†¦show more content†¦iTunes Store has not been left behind when it comes to the use of different social media to promote its products to the targeted customers. To begin with, iTunes has a Facebook page whereby different visitors can like the page (Tan, 2009, p. 33). Whenever they like the page, the rece ive updates and new products, songs and video available from the online store. This has become possible for the store to advertise its business to the increasing number of users. The other approach is the creation of fun pages on Facebook and Twitter. Consumers can understand the store’s agenda and inform them about the new materials produced. The advertisement method has made it easier to get more customers (Soskin, 2010, p. 27). The development has resulted from the fact that the major visitors of social sites are the youths who comprise a greater percentage of the store’s potential customers. iTunes has created various pages for different products marketed at the store. This has helped to advertise the products thereby marketing them to new customers. The store has also embarked on a mission to update the Facebook visitors about the new developments, organizational strategies and offers provided by iTunes. The advertisement methods have informed more people about the business thereby emerging as a leading online marketer. The online store has used various pages and information to engage the fans and customers on Twitter and Facebook. This hasShow MoreRelatedThe Social Media Marketing Strategy Essay1262 Words   |  6 Pagesto be involved in social media marketing. Just two years ago this was almost an unheard of strategy, and just 5 years ago the concept of facebook, Twitter and other social media sites was completely foreign but to a select group of individuals. But we live in the age of rapid change! The rate of knowledge doubles just every two years now, and in just two years the rate of knowledge will double on an exponential scale! 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Customer Experience An Organizations Most Valued Assets

Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company (Meyer and Schwager,2007). Gentile et al. (2007) state that: â€Å"The customer experience originates from a set of interactions between a customer and a product, a company, or part of its organization, which provoke a reaction. This experience is strictly personal and implies the customer’s involvement at different levels (rational, emotional, sensorial, physical, and spiritual)†. Customer satisfaction is actually the outcome of a series of customer experiences (Meyer and Schwager, 2007). Customer satisfaction are mostly defined and studied as experiences that exceed customer expectation (Heskett, Sasser, and Schlesinger 1997),which can be regarded as excellent customer experience. Human resource management is represented as â€Å"a strategic and coherent approach to the management of an organization’s most valued assets – the people working there who individually and collectively contribute to the achievement of its objectives (Armstrong and Armstrong, 2009)†. There are studies focus on the relationship between HRM and performance, mainly includes financial outcomes, operational outcomes and HR-related outcomes (Dyer and Reeves ,1995), but there are few studies directly confirming that HRM results in superior customer experience. Paauwe and Richardson (1997) presented a literature review including studies which confirms the relationship between HRM outcomesShow MoreRelatedCustomer Relationship Management Is A Top Priority For Any Organization Essay1020 Words   |  5 Pages1. 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My first box of cigarrettes free essay sample

I think I’m crazy. Sane people don’t do something that could potentially kill them unless they’re crazy. To put myself out there and to talk to strangers was almost like asking for a death sentence. I wasn’t one to talk to strangers. I mean, it’s the first rule you learn as a child. I honestly loved working with the American Cancer Society. I liked raising money for breast cancer, making posters informing people of the consequences of smoking, and even doing paperwork. This was what I’d always done. This is what I’d signed up for. This was what I was good at and the only way I knew to help. But now I was being asked to go up to strangers and tell them not to smoke. Seriously? I was only a 17-year-old girl, who was brought up to respect my elders and mind my own business. We will write a custom essay sample on My first box of cigarrettes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I couldn’t make a difference or interfere in anyone’s life. I wanted to turn back the clock and make it so that I had told Christy no. But, it was too late. I was already on Main street, walking the down an unfamiliar road to an unknown destination. â€Å"Dam be pi ji ma se yo!† I shouted the words â€Å"Don’t Smoke† in agony, hoping that this austere phrase would somehow transform the minds of the smokers of Main Street. The feel of this Korean phrase felt utterly strange to my tongue, almost as if it were a foreign taste in my mouth. But it was the only way to communicate with everyone around me. Koreans, Chinese and Japanese people scrambled around on the bustling Main Street in Flushing. The calescent air was a mixture of fried noodles, fumes from city buses, and smoke. Cigarette smoke. Good Samaritans shoved fliers to passer Byers. Vendors vociferated about the juiciness of their fruit and pointed to their green-hued vegetables. I placed my hands over my eyes and surveyed the crowd in hopes of pinpointing the people taken over by this pestiferous disease. My eyes drifted over to the two men on the corner of Maple Avenue and Main Street. One man wore an ebony shirt with Beatles written across it in platinum. His hair was swept across his forehead, and he walked with his eyes on the ground, almost as if he were trying to find something. The older man looked to be around his mid fifties and was approximately six feet tall. He had a ponderous, lumbering gait, almost as if the simple act of walking was tiring or straining. It was this man who intrigued me. As he trudged forward, he brought a cigarette close to his mouth, inhaled the toxins, made an o-shape with his mouth and slowly exhaled, releasing the smoke. â€Å"Hey guys! We’re with the American Cancer Society, and today we’re holding a Smoke free day in Flushing. So, would you like to trade that cigarette in your hand for a pack of gum or a temporary tattoo and sign a smoke-free pledge?† The two guys looked at each other, smirking at what stood in front of them; Six teenage girls all with matching white t-shirts with colorful writing, demanding from them their cigarettes in exchange for gum. â€Å"Hahaha ehh no English?† Of, course. Although it was true that a majority of the people on the street were not fluent in English, I had a feeling that these guys were lying. I looked at them longingly, pointing to the banner, repeating the words that had been constantly echoing in my head all day. â€Å"Dam be pi ji ma se yo?† At that they both began to laugh hysterically, as if we had told them the funniest joke in the world and backed away. â€Å"Thank you! Eh, I mean, Komapsumnida?† I stood there, watching those men walk away. I was about to turn around and find someone else, when something caught my eye. The younger man put his hands in to his jacket and pulled out a box of Marlboros. He turned around and looked at us as if he were seeing us for the first time. Then, he did what I never thought in a million years he would do. He jogged back to us and gave us the box of cigarettes. With the simple nod of the head, he turned and strolled back to his buddy. As I stood there, holding the box of cigarettes in my hand, I realized I wasn’t crazy. Instead, I felt strong, invincible, and significant. I was proud of myself for having helped someone and for having stepped out of my boundaries. I had done the unimaginable by saving a man. But, more importantly, he saved me. That man may have just given me the best gift I’d ever received. He had given me a new confidence that I could try new things. Who knew I would be thanking the man who gave me my first box of cigarettes. I placed the tiny pack in my bag. A keepsake. Intimate, eternal and immutable.

The Shining Essays (771 words) - English-language Films,

The Shining As in many of his films, director Kubrick exploresthe dimensions of the genre to create the ultimate horror film - hedeliberately reduces the pace of the narrative and expands the rather simpleplot of a domestic tragedy to over two hours in length, creates lush imageswithin the ornate interior of the main set, adds a disturbing synthesizedsoundtrack (selecting musical works from Bela Bartok, Gyorgy Ligeti, and Polishcomposer Krzysztof Penderecki), filmed most of the gothic horror in broaddaylight or brightly-lit scenes, and built an unforgettable sensation ofterror, ghosts, and the paranormal. The principal, ghostly character in thefilm is the classic haunted house - a huge, isolated Colorado mountain resorthotel, the Overlook. The Shining was the first movie to extensively useSteadicam. This was a camera mounting system that enables a single person tofilm with a 35mm camera on their shoulder. Until then 35mm cameras were dollymounted, and if they were to be moved during filming dolly tracks usually hadto be laid down. Eeriepsychological horror as the spirits of The Overlook Hotel rise and cause alittle trouble for the winter caretaker and his family. Isolated in the RockyMountains, the resort closes for five long months in the winter (when show cutsit off from civilization). To keep everything in order during this hibernationan off-season caretaker is required, and Jack Torrance (Jack Nicholson) seemslike an ideal candidate. The enforced peace is perfect for an extended writingproject, which he's eager to commence while his wife Wendy (Shelley Duvall) andyoung son Danny (Danny Lloyd), are more than happy with the idea. However,Danny has an imaginary friend (Tony) who's less than keen. As Jack is beinginterviewed and told the tale of a caretaker who, many years ago, flipped andmurdered his family, Danny's vision is filled with torrents of blood and gore.Already a psychic link has been established with the hotel's past, althoughDanny tells no one; thus the family is soon on their way to Colorado. At the Overlook Hotel the staff are scurryingaround as they pack everything up for the season, although the manager has timeto show the Torrance family around. This is a huge and beautiful building, fullof echoing passageways and enormous, wood-paneled halls. Outside lie themountains and a convoluted topiary maze. As Jack and Wendy are shown theboilers and other essential equipment, Danny is taken aside by the head cook,Halloran (Scatman Crothers), and fed chocolate ice cream. The reason for thisdiversion becomes apparent when Halloran starts talking about people whoshine, a type of paranormal power, which allows you to see thingsthat no one else can. Danny has this ability, channeled through Tony, whichexplains his brief but mortifying visions of murder and dismemberment. Halloranrecognizes this and kindly warns Danny away from Room 237; this hotel has anevil past and it's best to let it lie. A month later the family have settled into arhythm, although Jack is still suffering from acute writers block. Day afterday Jack sits at his typewriter, in the center of the hotel's main hall, whileWendy busies herself with looking after the complex and Danny whizzes around onhis little tricycle. Tony shows the little kid strange premonitionsoccasionally, from the past and future, which encourages the suspicion thatJack might hurt his wife and child. True, Jack is a little touchy when Wendydisturbs his typing (when he finally starts) but apart from this everythingseems normal. Soon the first snow falls and really cuts off the hotel, alongwith which Jack plummets helplessly into mania. Something bad is going tohappen and Halloran, through Danny, knows it. Stanley Kubrick once again demonstrates his masteryof the technical aspects of cinema, utilizing cameras, locations and sound togreat effect in The Shining. An atmosphere of deep foreboding emanates from theOverlook Hotel, hinting at past misery and echoing the chaos to come.Unfortunately his handling of the characters is flimsy, content instead to usethem as symbols of eternal evil rather than as people in their own right.Jack's descent into insanity happens so quickly its both difficult to believe(since we've missed the precursor clues) and breathtaking. However, Nicholsondoes madness so well that it's pure entertainment to simply watch him rampageand curse. Duvall is equally good, but in a different way. Her heavy-liddedgaze takes an age to wake to the problem in hand; afterwards she resists theflow of terror

Historical Development of Nursing Essays

Historical Development of Nursing Essays Historical Development of Nursing Essay Historical Development of Nursing Essay Historical Development of Nursing Timeline Create a 700- to 1,050-word timeline paper of the historical development of nursing science, starting with Florence Nightingale and continuing to the present. Format the timeline however you wish, but the word count and assignment requirements must be met. Include the following in your timeline: Explain the historical development of nursing science by citing specific years, theories, theorists, and events in the history of nursing. Explain the relationship between nursing science and the profession. Include the influences on nursing science of other disciplines, such as philosophy, religion, education, anthropology, the social sciences, and psychology. Prepare to discuss your timeline with your Learning Team or in class. Format all references consistent with APA guidelines. Copyright  © 2013 Penn Nursing Science, University of Pennsylvania School of Nursing nursing. upenn. edu/nhhc/Pages/AmericanNursingIntroduction. aspx nursing. penn. edu/nhhc/Welcome%20Page%20Content/American%20Nursing. pdf Nursing Theories. The Base for Professional Nursing Practice, Sixth Edition Chapter 2: Nursing Theory and Clinical Practice ISBN: 9780135135839  Author: Julia B. GeorgeRN, PhD copyright  © 2011  Pearson Education lorence Nightingale believed that the force for healing resides within the human being and that, if the environment is appropriately supportive, humans will seek to heal themselves. Her 13 canons indicate the areas of environment of concern to nursing. These are ventilation and warming, health of houses (pure air, pure water, efficient drainage, cleanliness, and light), petty management (today known as continuity of care), noise, variety, taking food, what food, bed and bedding, light, cleanliness of rooms and walls, personal cleanliness, chattering hopes and advices, and observation of the sick. Hildegard E. Peplau focused on the interpersonal relationship between the nurse and the patient. The three phases of this relationship are orientation, working, and termination. The relationship is initiated by the patient’s felt need and termination occurs when the need is met. Both the nurse and the patient grow as a result of their interaction. Virginia Henderson first defined nursing as doing for others what they lack the strength, will, or knowledge to do for themselves and then identified 14 components of care. These components provide a guide to identifying areas in which a person may lack the strength, will, or knowledge to meet personal needs. They include breathing, eating and drinking, eliminating, moving, sleeping and resting, dressing and undressing appropriately, maintaining body temperature, keeping clean and protecting the skin, avoiding dangers and injury to others, communicating, worshiping, working, playing, and learning. Dorothea E. Orem identified three theories of self-care, self-care deficit, and nursing systems. The ability of the person to meet daily requirements is known as self-care, and carrying out those activities is self-care agency. Parents serve as dependent care agents for their children. The ability to provide self-care is influenced by basic conditioning factors including but not limited to age, gender, and developmental state. Self-care needs are partially determined by the self-care requisites, which are categorized as universal (air, water, food, elimination, activity and rest, solitude and social interaction, hazard prevention, function within social groups), developmental, and health deviation (needs arising from injury or illness and from efforts to treat the injury or illness). The total demands created by the self-care requisites are identified as therapeutic self-care demand. When the therapeutic self-care demand exceeds self-care agency, a self-care deficit exists, and nursing is needed. Based on the needs, the nurse designs nursing systems that are wholly compensatory (the nurse provides all needed care), partly compensatory (the nurse and the patient provide care together), or supportive-educative (the nurse provides needed support and education for the patient to exercise self-care). Dorothy E. Johnson stated that nursing’s area of concern is the behavioral system that consists of seven subsystems. The subsystems are attachment or affiliative, dependency, ingestive, eliminative, sexual, aggressive, and achievement. The behaviors for each of the subsystems occur as a result of the drive, set, choices, and goal of the subsystem. The purpose of the behaviors is to reduce tensions and keep the behavioral system in balance. Ida Jean Orlando described a disciplined nursing process. Her process is initiated by the patient’s behavior. This behavior engenders a reaction in the nurse, described as an automatic perception, thought, or feeling. The nurse shares the reaction with the patient, identifying it as the nurse’s perception, thought, or feeling, and seeking validation of the accuracy of the reaction. Once the nurse and the patient have agreed on the immediate need that led to the patient’s behavior and to the action to be taken by the nurse to meet that need, the nurse carries out a deliberative action. Any action taken by the nurse for reasons other than meeting the patient’s immediate need is an automatic action. Lydia E. Hall believed that persons over the age of 16 who were past the acute stage of illness required a different focus for their care than during the acute stage. She described the circles of care, core, and cure. Activities in the care circle belong solely to nursing and involve bodily care and comfort. Activities in the core circle are shared with all members of the health care team and involve the person and therapeutic use of self. Hall believed the drive to recovery must come from within the person. Activities in the cure circle also are shared with other members of the health care team and may include the patient’s family. The cure circle focuses on the disease and the medical care. Faye G. Abdellah sought to change the focus of care from the disease to the patient and thus proposed patient-centered approaches to care. She identified 21 nursing problems, or areas vital to the growth and functioning of humans that require support from nurses when persons are for some reason limited in carrying out the activities needed to provide such growth. These areas are hygiene and comfort, activity (including exercise, rest, and sleep), safety, body mechanics, oxygen, nutrition, elimination, fluid and electrolyte balance, recognition of physiological responses to disease, regulatory mechanisms, sensory functions, emotions, interrelatedness of emotions and illness, communication, interpersonal relationships, spiritual goals, therapeutic environment, individuality, optimal goals, use of community resources, and role of society. Ernestine Wiedenbach proposed a prescriptive theory that involves the nurse’s central purpose, prescription to fulfill that purpose, and the realities that influence the ability to fulfill the central purpose (the nurse, the patient, the goal, the means, and the framework or environment). Nursing involves the identification of the patient’s need for help, the ministration of help, and validation that the efforts made were indeed helpful. Her principles of helping indicate the nurse should look for patient behaviors that are not consistent with what is expected, should continue helping efforts in spite of encountering difficulties, and should recognize personal limitations and seek help from others as needed. Nursing actions may be reflex or spontaneous and based on sensations, conditioned or automatic and based on perceptions, impulsive and based on assumptions, or deliberate or responsible and based on realization, insight, design, and decision that involves discussion and joint planning with the patient. Joyce Travelbee was concerned with the interpersonal process between the professional nurse and that nurse’s client, whether an individual, family, or community. The functions of the nurse–client, or human-to-human, relationship are to prevent or cope with illness or suffering and to find meaning in illness or suffering. This relationship requires a disciplined, intellectual approach, with the nurse employing a therapeutic use of self. The five phases of the human-to-human relationship are encounter, identities, empathy, sympathy, and rapport. Myra Estrin Levine described adaptation as the process by which conservation is achieved, with the purpose of conservation being integrity, or preservation of the whole of the person. Adaptation is based on past experiences of effective responses (historicity), the use of responses specific to the demands being made (specificity), and more than one level of response (redundancy). Adaptation seeks the best fit between the person and the environment. The principles of conservation deal with conservation of energy, structural integrity, personal integrity, and social integrity of the individual. Imogene M. King presented both a systems-based conceptual framework of personal, interpersonal, and social systems and a theory of goal attainment. The concepts of the theory of goal attainment are interaction, perception, communication, transaction, self, role, stress, growth and development, time, and personal space. The nurse and the client usually meet as strangers. Each brings to this meeting perceptions and judgments about the situation and the other; each acts and then reacts to the other’s action. The reactions lead to interaction, which, when effective, leads to transaction or movement toward mutually agreed-on goals. She emphasizes that both the nurse and the patient bring important knowledge and information to this goal-attainment process. Martha E. Rogers identified the basic science of nursing as the Science of Unitary Human Beings. The human being is a whole, not a collection of parts. She presented the human being and the environment as energy fields that are integral with each other. The human being does not have an energy field but is an energy field. These fields can be identified by their pattern, described as a distinguishing characteristic that is perceived as a single wave. These patterns occur in a pandimensional world. Rogers’s principles are resonancy, or continuous change to higher frequency; helicy, or unpredictable movement toward increasing diversity; and integrality, or the continuous mutual process of the human field and the environmental field. Sister Callista Roy proposed the Roy Adaptation Model. The person or group responds to stimuli from the internal or external environment through control processes or coping mechanisms identified as the regulator and cognator (stabilizer and innovator for the group) subsystems. The regulator processes are essentially automatic, while the cognator processes involve perception, learning, judgment, and emotion. The results of the processing by these coping mechanisms are behaviors in one of four modes. These modes are the physiological–physical mode (oxygenation; nutrition; elimination; activity and rest; protection; senses; fluid, electrolyte, and acid–base balance; and endocrine function for individuals and resource adequacy for groups), self-concept–group identity mode, role function mode, and interdependence mode. These behaviors may be either adaptive (promoting the integrity of the human system) or ineffective (not promoting such integrity). The nurse assesses the behaviors in each of the modes and identifies those adaptive behaviors that need support and those ineffective behaviors that require intervention. For each of these behaviors, the nurse then seeks to identify the associated stimuli. The stimulus most directly associated with the behavior is the focal stimulus; all other stimuli that are verified as influencing the behavior are contextual stimuli. Any stimuli that may be influencing the behavior but that have not been verified as doing so are residual stimuli. Once the stimuli are identified, the nurse, in cooperation with the patient, plans and carries out interventions to alter stimuli and support adaptive behaviors. The effectiveness of the actions taken is evaluated. Betty Neuman developed the Neuman Systems Model. Systems have three environments- the internal, the external, and the created environment. Each system, whether an individual or a group, has several structures. The basic structure or core is where the energy resources reside. This core is protected by lines of resistance that in turn are surrounded by the normal line of defense and finally the flexible line of defense. Each of the structures consists of the five variables of physiological, psychological, sociocultural, developmental, and spiritual characteristics. Each variable is influenced by intrapersonal, interpersonal, and extrapersonal factors. The system seeks a state of equilibrium that may be disrupted by stressors. Stressors, either existing or potential, first encounter the flexible line of defense. If the flexible line of defense cannot counteract the stressor, then the normal line of defense is activated. If the normal line of defense is breached, the stressor enters the system and leads to a reaction, associated with the lines of resistance. This reaction is what is usually termed symptoms. If the lines of resistance allow the stressor to reach the core, depletion of energy resources and death are threatened. In the Neuman Systems Model, there are three levels of prevention. Primary prevention occurs before a stressor enters the system and causes a reaction. Secondary prevention occurs in response to the symptoms, and tertiary prevention seeks to support maintenance of stability and to prevent future occurrences. Kathryn E. Barnard’s focus is on the circumstances that enhance the development of the young child. In her Child Health Assessment Interaction Model, the key components are the child, the caregiver, the environment, and the interactions between child and caregiver. Contributions made by the child include temperament and ability to regulate and by the caregiver physical health, mental health, coping, and level of education. The environment includes both animate and inanimate resources. In assessing interaction, the parent is assessed in relation to sensibility to cues, fostering emotional growth, and fostering cognitive growth. The infant is assessed in relation to clarity of cue given and responsiveness to parent. Josephine E. Paterson and Loretta T. Zderad presented humanistic nursing. Humans are seen as becoming through choices, and health is a personal value of more-being and well-being. Humanistic nursing involves dialogue, community, and phenomenologic nursology. Dialogue occurs through meeting the other, relating with the other, being in presence together, and sharing through call and response. Community is the sense of â€Å"we. † Phenomenologic nursology involves the nurse preparing to know another, having intuitive responses to another, learning about the other scientifically, synthesizing information about the other with information already known, and developing a truth that is both uniquely personal and generally applicable. Madeleine M. Leininger provided a guide to the inclusion of culture as a vital aspect of nursing practice. Her Sunrise Model posits that important dimensions of culture and social structure are technology, religion, philosophy, kinship and other related social factors, cultural values and lifeways, politics, law, economics, and education within the context of language and environment. All of these influence care patterns and expressions that impact the health or well-being of individuals, families, groups, and institutions. The diverse health systems include the folk care systems and the professional care systems that are linked by nursing. To provide culture congruent care, nursing decisions and actions should seek to provide culture care preservation or maintenance, culture care accommodation or negotiation, or culture care repatterning or restructuring. Margaret Newman described health as expanding consciousness. Important concepts are consciousness (the information capacity of the system), pattern (movement, diversity, and rhythm of the whole), pattern recognition (identification within the observer of the whole of another), and transformation (change). Health and disease are seen as reflections of the larger whole rather than as different entities. She proposed (with Sime and Corcoran-Perry) the unitary–transformative paradigm in which human beings are viewed as unitary phenomenon. These phenomenon are identified by pattern, and change is unpredictable, toward diversity, and transformative. Stages of disorganization, or choice points, lead to change, and health is the evolving pattern of the whole as the system moves to higher levels of consciousness. The nurse enters into process with a client and does not serve as a problem solver. Jean Watson described nursing as human science and human care. Her clinical caritas processes include practicing loving-kindness and equanimity within a context of caring consciousness; being authentically present and enabling and sustaining the deep belief system and subjective life world of self and one-being-cared-for; cultivating one’s own spiritual practice and transpersonal self, developing and sustaining helping-trusting in an authentic caring relationship; being present to and supportive of the expression of positive and negative feelings as a connection with the deeper spirit of self and the one-being-cared-for; creatively using self and all ways of knowing as a part of the caring process to engage in artistry of caring-healing practices; engaging in a genuine teaching-learning experience that attends to unity of being and meaning while attempting to stay within other’s frame of reference; creating healing environments at all levels, physical as well as nonphysical, within a subtle environment of energy and consciousness, whereby the potentials of wholeness, beauty, comfort, dignity, and peace are enhanced; assisting with basic needs, with an intentional caring consciousness, to potentiate alignment of mind/body/spirit, wholeness, and unity of being in all aspects of care; tending to both embodied spirit and evolving spiritual emergence; opening and attending to spiritual-mysterious and existential dimensions of one’s own life-death; and soul care for self and the one-being-cared-for. These caritas processes occur within a transpersonal caring relationship and a caring occasion and caring moment as the nurse and other come together and share with each other. The transpersonal caring relationship seeks to provide mental and spiritual growth for both participants while seeking to restore or improve the harmony and unity within the personhood of the other. Rosemarie Rizzo Parse developed the theory of Humanbecoming within the simultaneity paradigm that views human beings as developing meaning through freedom to choose and as more than and different from a sum of parts. Her practice methodology has three dimensions, each with a related process. The first is illuminating meaning, or explicating, or making clear through talking about it, what was, is, and will be. The second is synchronizing rhythms, or dwelling with or being immersed with the process of connecting and separating within the rhythms of the exchange between the human and the universe. The third is mobilizing transcendence, or moving beyond or moving toward what is envisioned, the moment to what has not yet occurred. In the theory of Humanbecoming, the nurse is an interpersonal guide, with the responsibility for decision making (or making of choices) residing in the client. The nurse provides support but not counseling. However, the traditional role of teaching does fall within illuminating meaning, and serving as a change agent is congruent with mobilizing transcendence. Helen C. Erickson, Evelyn M. Tomlin, and Mary Ann P. Swain presented the theory of Modeling and Role-Modeling. Both modeling and role-modeling involve an art and a science. Modeling requires the nurse to seek an understanding of the client’s view of the world. The art of modeling involves the use of empathy in developing this understanding. The science of modeling involves the use of the nurse’s knowledge in analyzing the information collected to create the model. Role-modeling seeks to facilitate health. The art of role-modeling lies in individualizing the facilitations, while the science lies in the use of the nurse’s theoretical knowledge base to plan and implement care. The aims of intervention are to build trust, promote the client’s positive orientation of self, promote the client’s perception of being in control, promote the client’s strengths, and set mutual health-directed goals. The client has self-care knowledge about what his needs are and self-care resources to help meet these needs and takes self-care action to use the resources to meet the needs. In addition, a major motivation for human behavior is the drive for affiliated individuation, or having a personal identity while being connected to others. The individual’s ability to mobilize resources is identified as adaptive potential. Adaptive potential may be identified as adaptive equilibrium (a nonstress state in which resources are utilized appropriately), maladaptive equilibrium (a nonstress state in which resource utilization is placing one or more subsystems in jeopardy), arousal (a stress state in which the client is having difficulty mobilizing resources), or impoverishment (a stress state in which resources are diminished or depleted). Interventions differ according to the adaptive potential. Those in adaptive equilibrium can be encouraged to continue and may require only facilitation of their self-care actions. Those in maladaptive equilibrium present the challenge of seeing no reason to change since they are in equilibrium. Here motivation strategies to seek to change are needed. Those in arousal are best supported by actions that facilitate change and support individuation; these are likely to include teaching, guidance, direction, and other assistance. Those in impoverishment have strong affiliation needs, need their internal strengths promoted, and need to have resources provided. Nola J. Pender developed the Health Promotion Model (revised) with the goal of achieving outcomes of health-promoting behavior. Areas identified to help understand personal choices made in relation to health-promoting behavior include perceived benefits of action, perceived barriers to action, perceived self-efficacy (or ability to carry out the action), activity-related affect, interpersonal influences, situation influences, commitment to a plan of action, and immediate competing demands and preferences. Patricia Benner described expert nursing practice and identified five stages of skill acquisition as novice, advanced beginner, competent, proficient, and expert. She discusses a number of concepts in relation to these stages, including agency, assumptions, expectations and set, background meaning, caring, clinical forethought, clinical judgment, clinical knowledge, clinical reasoning, clinical transitions, common meanings, concern, coping, skill acquisition, domains of practice, embodied intelligence, embodied knowledge, emotions, ethical judgment, experience, graded qualitative distinctions, intuition, knowing the patient, maxims, paradigm cases and personal knowledge, reasoning-in-transition, social embeddedness, stress, temporality, thinking-in-action, and unplanned practices. Juliet Corbin and Anselm L. Strauss developed the Chronic Illness Trajectory Framework, in which they describe the course of illness and the actions taken to shape that course. The phases of the framework are pretrajectory, trajectory onset, stable, unstable, acute, crisis, comeback, downward, and dying. A trajectory projection is one’s personal vision of the illness, and a trajectory scheme is the plan of actions to shape the course of the illness, control associated symptoms, and handle disability. Important also are one’s biography or life story and one’s everyday life activities (similar to activities of daily living). Anne Boykin and Savina Schoenhofer present nursing as caring in a grand theory that may be used in combination with other theories. Persons are caring by virtue of being human; are caring, moment to moment; are whole and complete in the moment; and are already complete while growing in completeness. Personhood is the process of living grounded in caring and is enhanced through nurturing relationships. Nursing as a discipline is a being, knowing, living, and valuing response to a social call. As a profession, nursing is based on a social call and uses a body of knowledge to respond to that call. The focus of nursing is nurturing persons living in caring and growing in caring. This nurturing occurs in the nursing situation, or the lived experience shared between the nurse and the nursed, in which personhood is enhanced. The call for nursing is not based on a need or a deficit and thus focuses on helping the other celebrate the fullness of being rather than seeking to fix something. Boykin and Schoenhofer encourage the use of storytelling to make evident the service of nursing. Katharine Kolcaba developed a comfort theory in which she describes comfort, comfort care, comfort measures, and comfort needs as well as health-seeking behavior, institutional integrity, and intervening variables. She speaks of comfort as physical, psychospiritual, environmental, and sociocultural and describes technical comfort measures, coaching for comfort, and comfort food for the soul. Ramona Mercer describes the process of becoming a mother in the four stages of commitment, attachment, and preparation; acquaintance, learning, and physical restoration; moving toward a new normal; and achievement of the maternal identity. The stages occur with the three nested living environments of family and friends, community, and society at large. Afaf Meleis, in her theory of transitions, identifies four types of transitions: developmental, situational, health–illness, and organizational. Properties of the transition experience include awareness, engagement, change and difference, time span, critical points, and events. Personal conditions include meanings, cultural beliefs and attitudes, socioeconomic status, and preparation and knowledge. Community conditions include family support, information available, health care resources, and role models. Process indicators are feeling connected, interacting, location, and being situated and developing confidence and coping. Outcome indicators include mastery and fluid integrative processes. Merle H. Mishel describes uncertainty in illness with the three major themes of antecedents of uncertainty, appraisal of uncertainty, and coping with uncertainty. Antecedents of uncertainty are the stimuli frame, including symptom pattern, event familiarity, and event congruence; cognitive capacity or informational processing ability; and structure providers, such as education, social support, and credible authorities. Appraisal of uncertainty includes both inference (use of past experience to evaluate an event) and illusion (creating beliefs from uncertainty with a positive outlook). Coping with uncertainty includes danger, opportunity, coping, and adaptation. The Reconceptualized Uncertainty in Illness Theory adds self-organization and probabilistic thinking and changes the goal from return to previous level of functioning to growth to a new value system. Each of these models or theories will be applied to clinical practice with the following case study: May Allenski, an 84-year-old White female, had emergency femoral-popliteal bypass surgery two days ago. She has severe peripheral vascular disease, and a clot blocked 90% of the circulation to her right leg one week ago. The grafts were taken from her left leg, so there are long incisions in each leg. She lives in a small town about 75 miles from the medical center. The initial clotting occurred late on Friday night; she did not see a doctor until Monday. The first physician referred her to a vascular specialist, who then referred her to the medical center. Her 90-year-old husband drove her to the medical center on Tuesday. You anticipate she will be discharged to home on the fourth postoperative day, as is standard procedure. She is learning to transfer to and from bed and toilet to wheelchair. Table 2-1 shows examples of application in clinical practice that are not complete but are intended to provide only a partial example for each. Study of these examples can provide ideas or suggestions for use in clinical practice. Readers are encouraged to develop further detail as appropriate to their practice.

About the Social Security Death Master File

About the Social Security Death Master File One of the federal governments most effective weapons against financial fraud, identity theft and now terrorism is a massive database of dead people grimly known as the Death Master File. Produced and maintained by the Social Security Administration (SSA) and distributed by the National Technical Information Service (NTIS), the Death Master File is a massive computer database containing more than 85 million records of deaths, reported to Social Security, from 1936 to present. How Crooks Use Dead People Assuming the identity of a dead person has long been a favorite ploy of criminals. Everyday, living bad people use the names of dead people to  apply for credit cards, file for income tax refunds, try to buy guns, and any number of other fraudulent criminal activities. Sometimes they get away with it. More often, however, they are foiled by the Social Security Death Master file. State and federal government agencies, financial institutions, law enforcement, credit reporting and monitoring organizations, medical researchers and other industries access the Social Security Death Master file in an effort to prevent fraud and since the Sept. 11 terrorist attacks comply with the USA Patriot Act. By methodically comparing applications for bank accounts, credit cards, mortgage loans, gun purchases, and other applications against the Death Master File, the financial community, insurance companies, security firms and state and local governments are better able to identify and prevent all forms of  identity fraud. Fighting Terrorism Part of the USA Patriot Act requires government agencies, banks, schools, credit card companies, gun dealers, and many other businesses, to make an  effort to verify the identity of customers. They must also maintaining records of the information they used in verifying customers identity. Those businesses may now access an online search application or maintain a raw data version of the file. The online service is updated weekly and the weekly and monthly updates are offered electronically via web applications, thus reducing handling and production time. Other Uses for the Death Master File Medical researchers, hospitals, oncology programs all need to track former patients and study subjects. Investigative firms use the data to identify persons, or the death of persons, in the course of their investigations. Pension funds, insurance organizations, Federal, State and Local governments and others responsible for payments to recipients/retirees all need to know if they might be sending checks to deceased persons. Individuals may search for loved ones, or work toward growing their family trees. Professional and amateur genealogists can search for missing links. What Information is on the Death Master File? With records of over 85 million deaths reported to SSA, the Death Master file includes some or all of the following information on each decedent: social security number, name, date of birth, date of death, state or country of residence (2/88 and prior), ZIP code of last residence, and ZIP code of lump sum payment. Since Social Security does not have the death records of all persons, the absence of a particular person from the Death Master file is not absolute proof that the person is alive, notes the Social Security Administration.

Cost Analysis for Decision Making Essay Example | Topics and Well Written Essays - 750 words

Cost Analysis for Decision Making - Essay Example will continue making the containers and performing maintenance.)   Alternative B: Liquid Chemical Co. will continue making the containers, but it will outsource the maintenance to Packages, Inc.   Alternative C: Liquid Chemical Co. will buy containers from Packages, Inc., but it will perform the maintenance.   Alternative D: It is completely outsourced. Packages, Inc. will make the containers and provide the necessary maintenance Alternative A: In case if Liquid Chemical Company opt this alternative in which it will continue to make containers and performing simultaneously, the company will have to incur all the necessary costs as all those costs would be relevant costs needed to make and maintain the current production. Relevant costs pertaining to this particular alternative are full material costs amounting to $500,000, full labor cost which includes cost of supervisors and workers amounting to $500,000 cumulatively. Moreover, the full departmental costs of Dyers’ tha t amounts to $358,000 would also be a part of this alternative. Overall, this alternative would incur $1,717,000. The costs that are not relevant to this particular alternative are contract costs to Packages Inc in relation to maintenance and container, severance cost and pension cost. The advantage of this alternative is that the company will have control over its production pattern, job security of Dyer’s departmental workers etc. ... There will be a reduction of $50,000 in material cost, $90,000 in labor cost and $65,000 in departmental overhead costs. But additional $375,000 contract cost need to be incurred as a result of outsourcing the maintenance task. The main advantage of this alternative is that the company would be in a better position to concentrate on its core activity of making the containers and outsource the secondary activity of maintenance. The disadvantage of this alternative is that it is more costly than alternative A resulting in addition of $188,500. Alternative C: This alternative requires that Packages Inc. should provide containers to Liquid Chemical Company but the Liquid Company should perform the maintenance. This alternative would lead to substantial cost reductions in terms of material, labor and overheads including the departmental head’s salary of $80,000 as his services will no longer be required because of closure of this department. However, he would be compensated by tran sferring to some other department. The main contract fee of providing the containers that amounts to around $1,250,000 would be the most relevant cost in this regard. Overall, this alternative is more costly than previous two alternatives incurring around $1.6m. Alternative D: The final alternative provides Liquid Chemical Company to outsource both making of containers as well as performing maintenance services. This alternative would result in vanishing of all material, labor and overhead costs. At the same time the huge costs relating to contract fees, severance and pension would make this alternative as the most costly alternative as a whole. This alternative would snatch the control of Liquid Chemical Company over the quantity and quality of the desired level. Part