Advertising and Marketing Using Social Media - Itunes

Advertising and Marketing Using Social Media Introduction iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributed to its business strategy and ability to market itself online. The method of doing business is rather integrative such that it reduces the costs usually incurred in operations. This report explains the iTunes advertisement strategy and†¦show more content†¦iTunes Store has not been left behind when it comes to the use of different social media to promote its products to the targeted customers. To begin with, iTunes has a Facebook page whereby different visitors can like the page (Tan, 2009, p. 33). Whenever they like the page, the rece ive updates and new products, songs and video available from the online store. This has become possible for the store to advertise its business to the increasing number of users. The other approach is the creation of fun pages on Facebook and Twitter. Consumers can understand the store’s agenda and inform them about the new materials produced. The advertisement method has made it easier to get more customers (Soskin, 2010, p. 27). The development has resulted from the fact that the major visitors of social sites are the youths who comprise a greater percentage of the store’s potential customers. iTunes has created various pages for different products marketed at the store. This has helped to advertise the products thereby marketing them to new customers. The store has also embarked on a mission to update the Facebook visitors about the new developments, organizational strategies and offers provided by iTunes. The advertisement methods have informed more people about the business thereby emerging as a leading online marketer. The online store has used various pages and information to engage the fans and customers on Twitter and Facebook. This hasShow MoreRelatedThe Social Media Marketing Strategy Essay1262 Words   |  6 Pagesto be involved in social media marketing. Just two years ago this was almost an unheard of strategy, and just 5 years ago the concept of facebook, Twitter and other social media sites was completely foreign but to a select group of individuals. But we live in the age of rapid change! The rate of knowledge doubles just every two years now, and in just two years the rate of knowledge will double on an exponential scale! 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Customer Experience An Organizations Most Valued Assets

Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company (Meyer and Schwager,2007). Gentile et al. (2007) state that: â€Å"The customer experience originates from a set of interactions between a customer and a product, a company, or part of its organization, which provoke a reaction. This experience is strictly personal and implies the customer’s involvement at different levels (rational, emotional, sensorial, physical, and spiritual)†. Customer satisfaction is actually the outcome of a series of customer experiences (Meyer and Schwager, 2007). Customer satisfaction are mostly defined and studied as experiences that exceed customer expectation (Heskett, Sasser, and Schlesinger 1997),which can be regarded as excellent customer experience. Human resource management is represented as â€Å"a strategic and coherent approach to the management of an organization’s most valued assets – the people working there who individually and collectively contribute to the achievement of its objectives (Armstrong and Armstrong, 2009)†. There are studies focus on the relationship between HRM and performance, mainly includes financial outcomes, operational outcomes and HR-related outcomes (Dyer and Reeves ,1995), but there are few studies directly confirming that HRM results in superior customer experience. Paauwe and Richardson (1997) presented a literature review including studies which confirms the relationship between HRM outcomesShow MoreRelatedCustomer Relationship Management Is A Top Priority For Any Organization Essay1020 Words   |  5 Pages1. 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My first box of cigarrettes free essay sample

I think I’m crazy. Sane people don’t do something that could potentially kill them unless they’re crazy. To put myself out there and to talk to strangers was almost like asking for a death sentence. I wasn’t one to talk to strangers. I mean, it’s the first rule you learn as a child. I honestly loved working with the American Cancer Society. I liked raising money for breast cancer, making posters informing people of the consequences of smoking, and even doing paperwork. This was what I’d always done. This is what I’d signed up for. This was what I was good at and the only way I knew to help. But now I was being asked to go up to strangers and tell them not to smoke. Seriously? I was only a 17-year-old girl, who was brought up to respect my elders and mind my own business. We will write a custom essay sample on My first box of cigarrettes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I couldn’t make a difference or interfere in anyone’s life. I wanted to turn back the clock and make it so that I had told Christy no. But, it was too late. I was already on Main street, walking the down an unfamiliar road to an unknown destination. â€Å"Dam be pi ji ma se yo!† I shouted the words â€Å"Don’t Smoke† in agony, hoping that this austere phrase would somehow transform the minds of the smokers of Main Street. The feel of this Korean phrase felt utterly strange to my tongue, almost as if it were a foreign taste in my mouth. But it was the only way to communicate with everyone around me. Koreans, Chinese and Japanese people scrambled around on the bustling Main Street in Flushing. The calescent air was a mixture of fried noodles, fumes from city buses, and smoke. Cigarette smoke. Good Samaritans shoved fliers to passer Byers. Vendors vociferated about the juiciness of their fruit and pointed to their green-hued vegetables. I placed my hands over my eyes and surveyed the crowd in hopes of pinpointing the people taken over by this pestiferous disease. My eyes drifted over to the two men on the corner of Maple Avenue and Main Street. One man wore an ebony shirt with Beatles written across it in platinum. His hair was swept across his forehead, and he walked with his eyes on the ground, almost as if he were trying to find something. The older man looked to be around his mid fifties and was approximately six feet tall. He had a ponderous, lumbering gait, almost as if the simple act of walking was tiring or straining. It was this man who intrigued me. As he trudged forward, he brought a cigarette close to his mouth, inhaled the toxins, made an o-shape with his mouth and slowly exhaled, releasing the smoke. â€Å"Hey guys! We’re with the American Cancer Society, and today we’re holding a Smoke free day in Flushing. So, would you like to trade that cigarette in your hand for a pack of gum or a temporary tattoo and sign a smoke-free pledge?† The two guys looked at each other, smirking at what stood in front of them; Six teenage girls all with matching white t-shirts with colorful writing, demanding from them their cigarettes in exchange for gum. â€Å"Hahaha ehh no English?† Of, course. Although it was true that a majority of the people on the street were not fluent in English, I had a feeling that these guys were lying. I looked at them longingly, pointing to the banner, repeating the words that had been constantly echoing in my head all day. â€Å"Dam be pi ji ma se yo?† At that they both began to laugh hysterically, as if we had told them the funniest joke in the world and backed away. â€Å"Thank you! Eh, I mean, Komapsumnida?† I stood there, watching those men walk away. I was about to turn around and find someone else, when something caught my eye. The younger man put his hands in to his jacket and pulled out a box of Marlboros. He turned around and looked at us as if he were seeing us for the first time. Then, he did what I never thought in a million years he would do. He jogged back to us and gave us the box of cigarettes. With the simple nod of the head, he turned and strolled back to his buddy. As I stood there, holding the box of cigarettes in my hand, I realized I wasn’t crazy. Instead, I felt strong, invincible, and significant. I was proud of myself for having helped someone and for having stepped out of my boundaries. I had done the unimaginable by saving a man. But, more importantly, he saved me. That man may have just given me the best gift I’d ever received. He had given me a new confidence that I could try new things. Who knew I would be thanking the man who gave me my first box of cigarettes. I placed the tiny pack in my bag. A keepsake. Intimate, eternal and immutable.

The Shining Essays (771 words) - English-language Films,

The Shining As in many of his films, director Kubrick exploresthe dimensions of the genre to create the ultimate horror film - hedeliberately reduces the pace of the narrative and expands the rather simpleplot of a domestic tragedy to over two hours in length, creates lush imageswithin the ornate interior of the main set, adds a disturbing synthesizedsoundtrack (selecting musical works from Bela Bartok, Gyorgy Ligeti, and Polishcomposer Krzysztof Penderecki), filmed most of the gothic horror in broaddaylight or brightly-lit scenes, and built an unforgettable sensation ofterror, ghosts, and the paranormal. The principal, ghostly character in thefilm is the classic haunted house - a huge, isolated Colorado mountain resorthotel, the Overlook. The Shining was the first movie to extensively useSteadicam. This was a camera mounting system that enables a single person tofilm with a 35mm camera on their shoulder. Until then 35mm cameras were dollymounted, and if they were to be moved during filming dolly tracks usually hadto be laid down. Eeriepsychological horror as the spirits of The Overlook Hotel rise and cause alittle trouble for the winter caretaker and his family. Isolated in the RockyMountains, the resort closes for five long months in the winter (when show cutsit off from civilization). To keep everything in order during this hibernationan off-season caretaker is required, and Jack Torrance (Jack Nicholson) seemslike an ideal candidate. The enforced peace is perfect for an extended writingproject, which he's eager to commence while his wife Wendy (Shelley Duvall) andyoung son Danny (Danny Lloyd), are more than happy with the idea. However,Danny has an imaginary friend (Tony) who's less than keen. As Jack is beinginterviewed and told the tale of a caretaker who, many years ago, flipped andmurdered his family, Danny's vision is filled with torrents of blood and gore.Already a psychic link has been established with the hotel's past, althoughDanny tells no one; thus the family is soon on their way to Colorado. At the Overlook Hotel the staff are scurryingaround as they pack everything up for the season, although the manager has timeto show the Torrance family around. This is a huge and beautiful building, fullof echoing passageways and enormous, wood-paneled halls. Outside lie themountains and a convoluted topiary maze. As Jack and Wendy are shown theboilers and other essential equipment, Danny is taken aside by the head cook,Halloran (Scatman Crothers), and fed chocolate ice cream. The reason for thisdiversion becomes apparent when Halloran starts talking about people whoshine, a type of paranormal power, which allows you to see thingsthat no one else can. Danny has this ability, channeled through Tony, whichexplains his brief but mortifying visions of murder and dismemberment. Halloranrecognizes this and kindly warns Danny away from Room 237; this hotel has anevil past and it's best to let it lie. A month later the family have settled into arhythm, although Jack is still suffering from acute writers block. Day afterday Jack sits at his typewriter, in the center of the hotel's main hall, whileWendy busies herself with looking after the complex and Danny whizzes around onhis little tricycle. Tony shows the little kid strange premonitionsoccasionally, from the past and future, which encourages the suspicion thatJack might hurt his wife and child. True, Jack is a little touchy when Wendydisturbs his typing (when he finally starts) but apart from this everythingseems normal. Soon the first snow falls and really cuts off the hotel, alongwith which Jack plummets helplessly into mania. Something bad is going tohappen and Halloran, through Danny, knows it. Stanley Kubrick once again demonstrates his masteryof the technical aspects of cinema, utilizing cameras, locations and sound togreat effect in The Shining. An atmosphere of deep foreboding emanates from theOverlook Hotel, hinting at past misery and echoing the chaos to come.Unfortunately his handling of the characters is flimsy, content instead to usethem as symbols of eternal evil rather than as people in their own right.Jack's descent into insanity happens so quickly its both difficult to believe(since we've missed the precursor clues) and breathtaking. However, Nicholsondoes madness so well that it's pure entertainment to simply watch him rampageand curse. Duvall is equally good, but in a different way. Her heavy-liddedgaze takes an age to wake to the problem in hand; afterwards she resists theflow of terror