Advertising and Marketing Using Social Media - Itunes

Advertising and Marketing Using Social Media Introduction iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributed to its business strategy and ability to market itself online. The method of doing business is rather integrative such that it reduces the costs usually incurred in operations. This report explains the iTunes advertisement strategy and†¦show more content†¦iTunes Store has not been left behind when it comes to the use of different social media to promote its products to the targeted customers. To begin with, iTunes has a Facebook page whereby different visitors can like the page (Tan, 2009, p. 33). Whenever they like the page, the rece ive updates and new products, songs and video available from the online store. This has become possible for the store to advertise its business to the increasing number of users. The other approach is the creation of fun pages on Facebook and Twitter. Consumers can understand the store’s agenda and inform them about the new materials produced. The advertisement method has made it easier to get more customers (Soskin, 2010, p. 27). The development has resulted from the fact that the major visitors of social sites are the youths who comprise a greater percentage of the store’s potential customers. iTunes has created various pages for different products marketed at the store. This has helped to advertise the products thereby marketing them to new customers. The store has also embarked on a mission to update the Facebook visitors about the new developments, organizational strategies and offers provided by iTunes. The advertisement methods have informed more people about the business thereby emerging as a leading online marketer. The online store has used various pages and information to engage the fans and customers on Twitter and Facebook. This hasShow MoreRelatedThe Social Media Marketing Strategy Essay1262 Words   |  6 Pagesto be involved in social media marketing. Just two years ago this was almost an unheard of strategy, and just 5 years ago the concept of facebook, Twitter and other social media sites was completely foreign but to a select group of individuals. But we live in the age of rapid change! The rate of knowledge doubles just every two years now, and in just two years the rate of knowledge will double on an exponential scale! Businesses that decide not to pursue a social media marketing strategy are actuallyRead MoreDr. Dre s Marketing Strategy1000 Words   |  4 Pageshave been applauded for their great marketing strategy, but criticized actually for the quality of their product and the tangible benefits that it provides. If Beats’ competitors were able to capitalize better on marketing strategies similar to Beats, but offering superior product (such as Bose headphones), they are going to be able to compete or overtake Beats. In the long term, Beats might face challenges expanding outside the United States. The specific marketing strategy they pursued in that marketRead MoreThe Music Distribution Model : Oliver Small1677 Words   |  7 Pagesindustry was a rough time for labels and artists economically due to the various online file sharing and streaming services that have become available to the public. Now that consumers are able to hold thousands of songs in the palm of their hands using iPho nes, iPods, and other portable MP3 players, the desire for access to music has increased tremendously. Before the digital era, the various forms of music distribution outlets followed the constantly changing path of production technology. WhenRead MoreThe Growing Relevance And Role Of Web Based Technologies1547 Words   |  7 PagesSocial Media Today The growing relevance and role of web-based technologies in supporting â€Å"firm operations† is widely acknowledged both by practitioners and academics (Hanafizadeh, Hanafizadeh, Khodabakhshi, 2010). The explosion of social media across the globe has impacted personal and professional communications and has opened up a variety of opportunities for interaction with communities, regions and businesses across the world. Businesses now, and more importantly in the future, are nowRead MoreMarketing And Medi The Most Important Factors Affecting The Internal Environment1100 Words   |  5 Pages3.2.3 Marketing and Media Marketing and media are also considered as the most important factors affecting the internal environment. By using and exploiting marketing and media, it will influence the cultures and entire networks through the supply chain, customers, stakeholders, and workers from different communities and social networks. Starbucks has a significant interaction by consumers not only geographically, but also on the internet. For example, Starbucks has a page in one of the strongestRead MoreThe Effects Of Digital Media On Our Lives1534 Words   |  7 PagesA 2011 national survey showed that hospital marketers anticipated a â€Å"400 percent increase in the use of digital media by 2013† (Primacy News, 2011). That percentage may seem staggering, but if we reflect on the changes that digital media has brought to our everyday lives, it might not seem that strange. Digital media touches us all on a daily basis. It’s constantly shifting and changing our views of what is â€Å"normalâ₠¬ . Fifty years ago it was normal to race to your television to catch â€Å"The Lucy Show†Read MoreThe Relationship Between Consumers And Businesses1113 Words   |  5 Pagesshift their marketing strategies, affecting not only the consumer but also the structure of society itself. Social media also facilitates globalization which has further effects on society and personal relationships. As such, technology has affected businesses, consumers, and greater society. Consumer thought process has changed dramatically due to technology. Social media has changed the way consumers communicate with each other and with businesses. Mir and Zaheer describe social media as a â€Å"broadRead MoreApple Inc. and Product (Red) Marketing Partnership Report Essay1181 Words   |  5 PagesMarketing Report - The Marketing Mix Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics, computer software and personal computers. Examples of Apple Inc.s products include the iMac, iPod, the OS X operating system, and the iTunes media browser. (RED) is an AIDS charity whos aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim Product (RED) was introduced, which is a brand licensed to partner companiesRead MorePublic Relations Industry And Its Legal Issues1587 Words   |  7 PagesThe Public Relations Industry and Its Legal Issues Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as â€Å"a strategic communication process that builds mutually beneficial relationships between organizations and their publics† (â€Å"About PublicRead MoreResearch Paper On Android App Development1104 Words   |  5 PagesContent Marketing And Mobile Marketing Are you thinking of creating an apps for android OS, or you have created one, already? If you have, the hard part is not over, yet. Getting the android app to the people who will use it can be very challenging. In the marketplace, it is hard to get your android app noticed among millions of others. And this is keeping many developers up at night because of the saturation. But still, there is an efficient way or there are efficient ways to go about marketing it—content